Powersports are a combination of special purpose vehicles for work and entertainment. The category includes Motorcycles, All-Terrain Vehicles (ATVs), Snowmobiles, Utility Terrain Vehicles (UTVs) and Personal Watercraft (PWC). We estimate the annual market for purchases of new powersports vehicles is more than $20 billion in the U.S. alone. This doesn’t include used vehicles that enter the marketplace and are subject to financed purchases. There are more than 4,500 dealerships in the U.S. for powersports vehicles and each year, nearly 3 million U.S. customers apply to finance powersports purchases.
FactorTrust is the leading non-prime credit bureau that provides consumer and credit history information not reported to the Big 3 credit bureaus. Data is reported by our lender contributors daily or in real-time. Our partner dealers and lenders have unique access to proprietary data and powersports finance risk scores on non-prime consumers that incorporate the following:
FactorTrust data is packaged into credit risk and credit marketing solutions providing our dealers and lenders with actionable intelligence including our proprietary LendProtect Risk Score.