- Posted by Laurie Anderson
- On May 11, 2017
- alternative, demographics, FactorTrust, index, lenders, non-traditional consumers, underbanked
Exploring the Underbanked Market and Associated Behaviors
Taking the time to understand each customer segment can reap benefits for companies wanting to earn or keep a foothold in the alternative financial services (AFS) industry. Gaining insights into underbanked consumers, in particular, helps financial providers and lenders gain a more complete, thorough perspective of loan applicants, who may otherwise go overlooked, and they can subsequently tailor their lending products toward this underserved segment—a potential $89B market.
FactorTrust’s Underbanked Index examines the living, earning and spending habits of this consumer segment, providing such insights using the FactorTrust national credit database.
Download the full white paper.