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Lenders Target ‘Underbanked’ Customers

  • Posted by FactorTrust
  • On July 28, 2014
By Sasbira Chaudhuri With Other Areas Suffering, Banks Look to Lower-Income and Younger Consumers for Growth U.S. banks, struggling with slow revenue growth, increasingly are setting their sights on customers who have only basic bank accounts, according to a new survey by KPMG LLP. About 23% of bankers polled say so-called underbanked customers present the […]
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3 Graphs About Underbanked Consumers

  • Posted by FactorTrust
  • On July 14, 2014
By Andrew Bolton Nearly 30% of households in the United Stats are un- or underbanked. This is not a segment to dismiss.   UN- AND UNDERBANKED HOUSEHOLDS BY AGE GROUP The most common reasons given for not having a bank account is lack of money or desire. The activities that most interest the un- or […]
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