As the number of non-prime consumers soars, there is a growing concern to collect all available facts in order to provide these consumers with the rates they deserve — and the auto they can afford. Lenders are looking beyond traditional credit reporting data for answers and insights on the non-prime. Many of those insights are being realized from alternative data.
Now, we are able to segment and analyze non-prime consumers by generation. One of our recent studies was based on loan performance by generation, specifically millennials. Other companies, such as FICO, are also interested in millennials and have recently published a report on their banking opportunities. For more information on how to find the right millennials, please provide your email address below.