FACTORTRUST PARTNERS WITH ALTAIR CUSTOMER INTELLIGENCE TO PROVIDE CONSUMERS GREATER ACCESS TO THE CREDIT THEY DESERVE
- Posted by FactorTrust
- On July 25, 2016
Collaboration With Analytical Solutions Expert Is First Distribution Partnership For The Alternative Credit Bureau
ATLANTA (JULY 21, 2016) – FactorTrust, The Alternative Credit Bureau, announces today a first-of-its-kind partnership for the company, benefiting both financial institutions and consumers. Altair Customer Intelligence, an analytical solutions expert that helps business leaders maximize the power of their data, has chosen to distribute FactorTrust’s proprietary data to its customers to facilitate more informed business decisions and to help a growing segment of deserving consumers get preapproved for credit offers.
“We are very excited to work with Altair, a long-time industry leader and expert in this area. Our data combined with Altair’s best-in-class analytics gives financial institutions a greater opportunity to uncover creditworthy prospects that are not surfacing via traditional data analysis. Our collaboration gives us an opportunity to expand our business into new markets, with a keen focus on providing consumers the credit that they deserve,” says Greg Rable, CEO of FactorTrust.
Financial institutions doing business in the same market as Altair’s customers have experienced impressive results when FactorTrust’s data is used while considering credit worthiness. Companies generally see 25 percent higher response and approval rates than traditional bureau campaigns, and the FactorTrust cost-per-booked-account is significantly lower than that of traditional bureaus.
“Altair has been a thought leader for many years, and our partnership with FactorTrust is no exception. To generate revenue, critical decisions must be based on solid data and analytics. FactorTrust is the leading alternative credit data source in the market. We are eager to have access to their high quality data to provide deeper knowledge to our customers, ultimately advancing their businesses through improved response and approval rates,” says David Hadaway, CEO of Altair.
FactorTrust was the pioneer in collecting the most current alternative credit data available from its data contributors in real time and making it easily accessible to all its lender-customers. For more information on FactorTrust, please visit www.FactorTrust.com or contact FactorTrust at 1-866-910-8497.
FactorTrust, The Alternative Credit Bureau, helps lenders manage the credit lifecycle of underbanked consumers using unique alternative credit information not available from the Big Three bureaus, enabling them to offer non-prime consumers the credit they deserve. Nearly 113 million U.S. adults have non-prime scores. Leveraging the company’s credit information, lenders can more accurately predict future borrowing behavior, credit performance and risk scoring for this growing segment. Headquartered in Atlanta, the experienced FactorTrust team of predictive analytics specialists, statisticians and financial industry experts has delivered unique data and valuable insight to lenders throughout the U.S. for nearly 10 years. For more information on the quarterly FactorTrust Underbanked Index or the company itself, visit www.FactorTrust.com.
About Altair Customer Intelligence
Headquartered in Franklin, Tennessee, Altair Customer Intelligence is an industry leader specializing in data management, analytics and reporting to allow businesses to make informed decisions faster and with greater insight. Experts in risk-based data, our unique data compilation process, cutting-edge reporting solutions and strong analytical aptitude provides business leaders the tools they need to make their companies more profitable. For more than 10 years, Fortune 1000 companies have partnered with Altair to maximize their new customer acquisition and customer retention marketing efforts. For more information, visit www.altairci.com.